Apple reportedly holding a media event on October 4th, iPhone 5 at last?

Today, All Things Digital are reporting that tech giant Apple Inc. will be holding a special media event on October 4th. Apple still haven't confirmed or denied these reports despite the story spreading rapidly across the internet. It is also said that their newly appointed CEO Tim Cook will take to the stage to unveil the iPhone 5 (name uncomfirmed, subject to change) at the event. The site also suggests that the new handset would be available for consumer purchase "within a few weeks" of the announcment.

Tim Cook, Apple CEO, at the Verizon iPhone 4 announcment